How will the media play a vital role in the 2012 elections and subsequent elections? Please provide thoughtful examples of how the media may influence the outcome of the next general election.
I strongly believe that we are continuing to see a shift in power and influence between the old and new media. That is not to say that CNN, FOX, and MSNBC are seeing their power waning. In fact, after reading much of the material for this class, I have come to the conclusion that traditional media's influence is growing but not at the rate at which the online new media's influence is growing. Here lies the distinction of where the future of political campaign communications and strategy are going.
Since a very select few voters have any first hand experience and interaction with the candidates, the media holds a significant power of persuasion with the voting public since they traditionally have been the only means of understanding and knowing a candidate. I say traditionally because as I have mentioned often, the new media is allowing a direct line of dialogue betweent voters and candidates. This does not necessarily mean the voters are getting an accurate representation of who the candidates are and what each represents. Its is irrefutable that a significant amount of influence does exist regardless of what media channels are being utilized. May the best tweet win.
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